Clik here to view.
720 degree customer view: Building sustainable competitive advantage
Customers today expect more—personalized, relevant services and products delivered consistently across all touch points at the lowest possible price. To respond effectively and provide customer centric...
View ArticleClik here to view.
Location targeting on mobile campaigns can boost your in-store sales
Online shopping using desktops and mobile has generated a lot of buzz and interest but the undeniable fact remains that a majority of shopping still happens in the physical stores. According to the US...
View ArticleClik here to view.
Three Strategies that help address the Omni-channel Imperative
Omni-channel consumers spend between 15%-30% more than their counterparts, according to IDC. So, clearly, they are your target for top-line growth. But what are the strategies that will help you...
View ArticleClik here to view.
Mobile Search Rankings – Why are they important?
Last week, Google announced changes in its search engine algorithm aimed towards favoring mobile friendly sites in search results. The change, being called as ‘Mobilegeddon’, will rank mobile optimized...
View Article
